What’s so important in using a video in social media marketing? This day’s video is becoming a trend in marketing. It is the easiest way to let viewers know about your products and services. Listening while watching the video gives viewers a clearer vision of what you wanted them to know.

Now a day’s, more and more people are using social media not just to communicate with family and friends but is being used to disseminate information about a business. It acts as a powerful marketing channel for businesses. Sharing videos in not just one social media platform will help increase viewers of your video and visit a targeted landing page from your call-to-action.

Make a video that is short but full of important information. Start your video with a brief introduction about your business/services. You can add a short client success story in using your products/services. Then finish your video with a call-to-action that converts your social media fans and followers into clients.